PeopleFilter creates and grows extensive data profiles on each individual candidate in the talent pool. This data is used to target the talent pool with highly appropriate messaging.

With PeopleFilter, those that applied for Accounting jobs, are interested in accounting jobs, or have been identified as having accounting skills can be sent messaging that announces a new opening, asking them to consider applying. Other candidates can be targeted for a message which asks for a referral to the Accounting job.

By using PeopleFilter’s data targeting in sending messages the talent pool, employers can rise above simply sending out job spam and instead they can communicate appropriately and effectively with a large talent pool.

Some additional features include:

• Extensive data targeting based on skills, jobs applied for, dates, salary, education, geography, answers to any question asked during the application (except EEO surveys).
• Messages with HTML and text versions sent dynamically depending upon the candidate’s preference.
• Tracking of clicks and views.
• Event messages for open houses and job fairs that incorporate times, dates, and informational links.
• Branding consistency: When a candidate responds to an advertisement that contains specific graphic images, future messages can incorporate those images.

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