Employers understand the investment made in recruiting good talent and the importance of leveraging that investment to support future recruiting efforts. One way to leverage that investment is to build a talent pool of candidate information from each recruitment campaign and maintain relationships with those individuals.

PeopleFilter features a powerful campaign management tool which provides employers with the capability to target email campaigns against the database of applicants collected based on profile data. Email campaigns can be used to distribute corporate hiring event information, newsletters, as well as specific information about new opportunities as they become available. This tool will track such metrics as number of emails sent, number of emails viewed and the number of “click-throughs”.